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Guba is "Farthest Along" In Monetizing Independent Videos
Guba is "Farthest Along" In Monetizing Independently Produced Videos, Exec Says Guba has built a successful platform to download full-length films, as noted in our first post with Bart Myers. The company enjoys the cooperation of major film studios. And, it appears to have figured out digital rights management issues. Bart also told me that the company is very far along with monetizing independently created video content. He says that the company is the "farthest along" in providing revenue to these creators. Not just inserting ads into clips and splitting revenue, Guba is also "selling" or syndicating video to third parties. An example of this is Guba's deal with Comcast to provide "horror" themed clips for its new fearnet channel. It will be very interesting to see who is successful with monetizing independent content -- there are several very strong players out there in Revver, Current, brightcove, Blip.TV and the 800-pound gorilla in waiting, Google Video which will introduce post-roll ads soon -- and the entrance of nbbc early next year. Party Time with Guba and alwayson in San Francisco! Our pal Adriana Gascoigne from Guba has graciously invited Beet.TV fans to a cool networking party in San Francisco this Thursday night. Should be a blast! See this video on Beet.TV: www.beet.tv
Little Guba Playing with the Big Boys in Film Downloading
Little Guba Playing with the Big Boys in Film Downloading -- Steve Jobs and Jeff Bezos Better Take Notice I am astonished how small companies like youtube, Revver, Brightcove, Blinkx and Guba are coming out of the shadows and leading the way in on the online video revolution. Guba has been working on a technology for eight years around an arcane technology involving a Usenet search service that lets users find multimedia content disguised as text files. Usenet is a system of online bulletin boards that predates the Web. Well, it turns out that they have discovered a way to efficiently and safely and quickly download theatrical features to digital devices and Hollywood is impressed. The 30-person San Francisco-based company is streaming videos for Warner and Sony studios. It's competing directly with itunes, Amazon, cinemanow, and movielink and doing very well. I had the opportunity to interview Guba's Bart Myers at the Streaming Media West conference in San Jose earlier this month. The company also provides a very good upload service for community generated videos. The issue of copyright protection of video is looming large and Guba is handling this right. The imperative for proper rights management is only becoming clearer as evidenced by today's legal actions of Universal against myspace. See this video on Beet.TV: www.beet.tv
Guba
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